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An interview with Gill
from retailer to manufacturer…
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How successful was your pharmacy?
“After studying a degree in Pharmacy at Bath University, I decided
to purchase a high street chemist in Leamington Spa. Even though the
business had strong competition from a nearby Plc, our turnover increased
by a factor of six.
The increase in business proved to be too much for the Plc competitor
who couldn’t compete with my chemist, so subsequently relocated!”
Why change from retailer to manufacturer?
“I realised there was a niche in the market for the manufacturing
of elasticated tubular bandage. So, after 20 years working as a thriving
retailer, I decided to change career path and move into the manufacturing
sector.
During the pharmacy years, I witnessed the disappearance of many pharmaceutical
businesses and the amalgamation of small companies. By developing a
new brand of elasticated tubular bandage, I felt I would be able to
offer a unique individual approach offering a level of customer service
that is not always inherent within larger establishments.”
What does Easigrip Ltd offer its customers?
“The small ‘close-knit company’ provides an added choice
within the bandage market. This criterion has been welcomed by many
and after years of research developing the product, I believes the company
manufactures a top quality bandage.”
How was Easigrip Elasticated Tubular Bandage developed?
“Easigrip is an alternative brand of elasticated tubular bandage
that has been developed after intensively researching market needs.
The product was launched at the Medica ’99 tradeshow in Germany
where initial international contacts were made.
The product is manufactured at our factory in Warwickshire using traditional
knitting machinery to produce high quality bandage made from 100% pure
cotton interlaced with covered rubber.”
Read Gill’s story as featured in the Daily Express click
here
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