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M&A join forces with Easigrip
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BOLTON-based pharmaceutical distributor M & A Pharmachem Ltd
has secured a partnership with an award-winning bandage manufacturer.
It joined forces with elasticated tubular bandage company Easigrip
last month in a deal which will see the product marketed to more
than 3,000 pharmacies throughout the UK.
Under the agreement, pharmacists will be encouraged to place orders
for the newly established bandage.
Sales and marketing director Mike Gatenby said: “We are effectively
providing Easigrip with its own sales force. We hope our experience
in healthcare will help market the product.”
M & A Pharmachem, which operates from its Wigan Road laboratories
in Westhoughton, has been established for more than 25 years.
It is one of the market leaders for distributing and manufacturing
generic medicines.
Former pharmacy owner Gill Sweeney, who founded Easigrip, said:
“I’ve always wanted to produce my own medical product
and although it was launched three years ago, it is still relatively
new on the market.
“Account managers from M & A Pharmachem will visit individual
pharmacies introducing the bandage.
“It is a significant deal that will benefit both Easigrip
and M & A Pharmachem.”
ENDS
EDITORS NOTES:
1. Gill Sweeney won the Daffern Award for Enterprise and Excellence
in November 2001, for her innovative skills in setting up the
company.
2. Easigrip is a fixed non-compression bandage manufactured to
British Pharmacopoeia standards. It comprises of 100% cotton interlaced
with covered rubber and requires no pins or tape to secure.
3. Easigrip was launched at Germany’s Medica tradeshow in
1999. Only recently has the product become available on UK Drug
Tariff.
